Value disequilibrium is the service that means providing the customers with either goods or services that have more value than they have expected, or the after services that companies do after a person buys a thing, but we can say that as value disequilibrium when the services provided by the company is more worth than the cost of the product sold. It is one of the most important after-sales services in the modern-day, and it can also be termed as a very effective technique in marketing. In this process, the product is sold to the customer. And it starts a relationship between the customer and the product. The company is bound to help the customer if he or she suffers any problem with the product. In the modern sense of marketing, the well-being of the product is a concern for both the company and the owner. And in the idea of value disequilibrium, the company is tied with the product (Morana, p. 403).
The products and or services are more valuable either by having a lower cost than other competitors or by differentiating the products or services, making them more unique to the customers. But, it is one of the toughest things to achieve as in the case of value equilibrium, the products that are sold are generally of less value than the services and sometimes the company has to face some loss in their earnings to provide the services too. But it is a very essential marketing strategy in recent times and it is a very important strategy to keep the customers loyal to a brand. So, all the multi-national companies are leaning towards the services. Creating an atmosphere of “providing value equilibrium” inside an organization is hard and it also costs a lot to keep the service running. But it is becoming more and more essential in recent times (Farmer and Geanakoplos, p. 22).
Both differentiation strategies and cost leadership are business-level strategies, and they help to create competitive advantages. An organization can develop a cost leadership strategy that will help the company to lower the cost of its products and this will certainly give the company an edge too. By lowering the price of the product the company is creating a specific type of value disequilibrium. Other than that these strategies provide uniqueness of a company and ultimately in most cases the customer becomes less sensitive to the price but starts to prefer the brand itself, which will be great for the company in terms of both business and promotion (Farmer and Geanakoplos, p. 30).
If we can closely look at the customer behavior, we can feel that the customer will be very pleased after the implementation of value disequilibrium. And this will also strengthen the communications between different departments of the company. From the point of view of the customer, he or she will be pleased about the organization and will become a loyal patron to the organization. And this is the biggest benefit of the process.
- Farmer, Doyne J., and John Geanakoplos. The virtues and vices of equilibrium and the future of financial economics. Complexity 14.3, (2009): 11-38.
- Morana, Claudio. A small scale macro econometric model for the Euro-12 area. Economic Modelling 23.3, (2006): 391-426.