Financial Success: Apple Inc.

Apple Inc. Company

The world is recovering from the financial crisis that started in 2007, the crisis affected businesses negatively: despite the crisis, some international companies recorded growth in profits over the years (Dewit & Mwyer, 2010). Apple Inc is an international electronic company that has recorded an increase in financial strength over the last three years despite the financial crisis. This paper analyses the success of Apple Inc; it will focus on its financial strength for the last two years.

A brief history of Apple Inc

Apple Inc. The company is an American-based computer company with its headquarters at Santa Clara Valley, California; it was incorporated on the first of April in 1984. The company’s founders who are currently directors undertaking different responsibilities in the company are Steve Jobs, Ronald Wayne, and Steve Wozniak. The company has revolutionized the personal computer industry, through its innovations of consumer-focused products; the initial: products made by the company were single-board monitors and keyboard-free personal computers.

Currently, the company focuses on IPod, I-phones, personal computers, phones, and software. In 1984, the company invented the Macintosh model; they were silicon technology computers targeting learners and business customers. The company is one of the largest companies in the world respected for its innovations and customer-oriented developments. The current issue that the company is undergoing is the health of its chief executive officer who resigned from active duty on the medical ground late last year. It is through working hard to develop appropriate strategies that will retain its leadership position in the world electronic market (Apple Inc, 2010). The major areas that the company is focusing on are innovation and strategic alliances with related companies which can be of benefit to the company.

What Stock exchange is the company listed?

Apple is listed in the New York stock exchange; it was listed as a public company in the stock exchange with its first initial public offer (IPO) on December 12, 1980. The shares were over-subscribed, and it broke the world record that had been set by Ford Motor Company in 1956. Since then the company share has been growing strong in the market with new traders coming in and others leaving. In 2008, the company made a profit of $1.61 Billion, which was beyond the budgeted returns for the year. In the same year, it paid a 98% dividend payout to its shareholders and became the leading company in shareholders returns payout according to Fortune 500, 2009. From 2006 to 2008 consequently, it was voted as the most innovative company; it also doubled as the most admired company in the United States of America.

What is their ticker symbol?

The company’s ticker symbol is “AAPL”, which was coined by its current Chief Executive officer Steve Jobs.

How much cash and cash equivalents did the company have at the end of its two most recent annual reporting periods?

According to the company’s financial account audited by Ernst & Young LLP (independent external auditors), its cash and cash equivalents were $25.73B and $23.46B for the years 2010 and 2009 respectively. The amount is a percentage increase of 8.9%. The amount of cash and cash equivalents do not include short-term marketable securities; when the securities are added to the figure it becomes $51.011B and $33.992B for 2010 and 2009 respectively, reflecting a percentage increase of 33.3%. The calculation above shows that the country had $25.281B and $10.53B, in short-term marketable securities; this represents an increase of 40.12%.


Apple Inc. (2010). Apple Computers Inc. Web.

Dewit, B., & Mwyer, R. (2010). Strategy Process, Content, Context: An International Perspective. South-Western: Cengage Learning.

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