Marketing Plan Rationale Company Overview A creative marketing plan is a planned roadmap that organizations use to reach a target market. Accor Group is a chain of hotels founded in 1967 by Paul Dubrule and Gerard Pelisson. It originated fin France and has over five thousand franchises in 110 countries...
Introduction Sporting activities are social events in which participating individuals are often exposed to various kinds of discrimination. Women, in particular, are often subjected to gender inequality and sexism. Sporting activities are often associated with specific social standards designed to establish and fortify feminine and masculine traits. The predominance of...
Introduction The current presentation is devoted to analyzing medication errors as a patient safety issue. During the presentation, we are going to discuss several topics. First, is the general information about the medication errors. Second, is the correlation between medical errors and the quality of clinical judgment. Third, the improvements...
Summary Depression could be defined as a mental disorder marked by a long-lasting foul mood. Nowadays, this illness, as well as numerous other mental disorders, is romanticized. Furthermore, according to Gilbert (2016), many specialists label depression as âthe common cold of psychopathologyâ (p. 3). Nonetheless, it is a great mistake...
Introduction The business environment is widespread nowadays, meaning that many organizations go international and operate in many countries. These organizations may do their businesses worldwide or cooperate with their foreign business partners. Managing a multinational corporation requires applying intercultural communications practices because different cultures have different views and ways of...
Introduction International marketing is a wide subject that all the corporations willing to conduct their business on a global scale must look into. In this context, the conventions of trademark and their importance to the international marketer are analyzed. Several trademark conventions are available, however, the highlighted brands include the...
Achieving global business success depends on various factors that facilitate a company to fulfill these aspects. Many businesses enter the international market, but a few would succeed in these markets due to multiple reasons. For a company to succeed in the global perspective, it needs to align its strategies with...
Introduction Human trafficking is the act of recruiting and transporting people using force, coercion, deception, or fraud. Trafficking is a form of trade that involves buying and selling humans against their will for commercial sex or forced labor. Traffickers are violent and manipulative people who use false promises and pretenses...
Patient Preference and Decision Making Our hospital has a policy of working with patients and families to make treatment decisions across all the departments despite some situations that allow the doctors to overrule the patientsâ decisions due to technical issues. A unique case occurred in our Catheterization Lab, which involved...
Introduction Every leader of a successful organization has at least once wondered why some businesses achieve their goals, and others do not. Much of the success of a business depends on whether employees can meet the challenges they face at work. Furthermore, this, in turn, depends on the forms of...
The motive of madness is generally characteristic of romanticism, and many authors have turned to it in their works. Poe’s stories that include the motive of madness include “The Oval Portrait,” “The Tell-Tale Heart,” “The Fall of the House of Usher,” “The System of Doctor Tarr and Professor Fether.” This...
Nonverbal communication is often overlooked by many people despite the fact that it can improve their ability to relate to others, engage in conversations, and establish meaningful relationships in everyday life. Nonverbal signs that one receives and transfers are often subconscious and may be missed because of the focus on...
Introduction This essay delineates the relationship between classical realism and human nature by examining two scholarly articles, namely âInternational Politics & Human Natureâ by Rosie Walters and Classical âRealism and Human Natureâ by Anthony Clark. The paper examines how and why classical realism depicts human nature and explores how the...
The first reason in favor of amnesty for illegal immigrants is that it would help them escape poverty in their home country and improve the overall quality of life. As Rector and Hall (2016) put it, amnesty âamnesty would give current illegal immigrants access to the same government benefits as...
Introduction There is now use denying the fact that development of digital technologies influences all spheres of human activity. Business is not exception. Being very important for society, it develops along with it and influences evolution of other issues. That is why, within the framework of digital revolution, business suggests...
Supply Chain Organizations and Functions Supply chains are specific networks, including employees, organizations, resources, production, and carriage, designed to manufacture and market a product. Therefore, supply chains are closely linked to the primary goals and activities of any corporation and require careful consideration. It may be necessary to constantly develop...
Last year, the death of George Floyd caused a wide public outcry. Protests against police violence and discrimination against black populations swept across the United States (Anti-Racism: Will the Anti-Racist Movement Help Reduce Inequities Between Black and White Americans?). Moreover, in 2020, there was a record rise in the number...
Context and Evidence In the last century, the Taliban used to rule Afghanistan, and his reign is associated with the reconstruction of traditional roles with families. During that period, women were not allowed to work outside their homes and receive appropriate education (Follain 21). Women could not choose clothes they...
General Background The absence of single data collection that âcaptures the complete picture of the frequency, incidence, and trends in violent crime in U.S. schoolsâ does not allow to evaluate its actual rates across the country. Since the mass shooting at Columbine High School in Colorado that resulted in the...
How do discrimination, poverty, and injustice in society contribute to the misery and strengths of Indigenous people in Campbellâs Halfbreed? Campbellâs Halfbreed is an autobiographical novel about survival and the power of the human spirit in regard to the existing inequality and social discrimination. The role of MĂŠtis women is...
The recruitment process is one of the most significant processes within an organization aspiring to achieve its goals and objectives. Putting at bay traditional ways of recruiting new employees and embracing technology will be a giant step in the company. It is an indisputable fact that technology will escalate the...
The Walt Disney Company is a global leading entertainment corporation founded by innovative enthusiasts Walt and Roy Disney. They developed a recognizable brand displaying strong operational performance and growth rates with widely diversified geography and business segments. The organization has been successful throughout its history, becoming a legend in the...
Kate Chopinâs Story of an Hour marks a significant step in the history of literature for itsâ feminist message and intense delivery of immense emotional content in a short story. The plot centers around the main character receiving news about her husbandâs life being abruptly cut short in a train...
Introduction The phrase healthcare finance describes the role of the healthcare system in accumulating, mobilizing, and allocating funds to meet the requirements of the ailing. Nurses who are the main personnel in the health care systems must understand the issues related to financing. The nurse can assist patients as well...
Introduction In business, cooperation and timely creative decision-making constitute the core of the effective solution to a critical problem. The application of a competently selected group decision-making technique allows for eliminating such risk factors as intragroup conflict, inefficiency, tardiness, or bias since multiple individuals contribute to the group’s decision. Different...
The forms of business organization, otherwise known as business entities, are critical for the functioning of the company in the modern economy. The type of business organization impacts elements such as taxation, legal liability, and investment possibilities. Oftentimes, the business entity also reflects the scope, size, and nature of the...
Introduction The company for which I will develop a marketing plan is a Help Desk Service that repairs office computers. Purpose of the Marketing Plan The main reason why I am creating this marketing plan is to outline the strategies and tactics of my company. A plan helps to direct...
Abstract Firms that operate in the oil and gas industry experience a number of risks in the supply chain of oil and gas and petrochemical as by-products. These risks are inherently inculcated into the supply chain of oil and gas and related products ranging from the exploration, production, and marketing...
Introduction Entrepreneurship can be defined as the process of creation of an enterprise that is comprised of such components as the actorâs skills and capabilities, as well as the obstacles and difficulties he or she needs to overcome; in turn, the result of this entrepreneurial activity is an enterprise, or...
Cautages â Cat Sausages The cat food market is a slowly changing market with the most popular product options limited to wet and dry food. The suggested new product is named Cautages and is promoted as sausages for cats that look like regular sausages but are made from high-quality organic...
Introduction This Executive Memo is an outline for integration into online retail in the field of small and medium-sized businesses. More specifically, it is a brief scenario of the business approach using price discrimination, as well as its possible incomes that will be presented to the companyâs President and later...
Prejudice refers to the expression of certain feelings towards individuals based on their social membership. Conflicts and disagreements are the primary sources of war and murder cases reported in society. Prejudice and discrimination are the causes of human conflict, which explains why hatred exists in society to the extreme of...
Introduction For production purposes, an organization requires both human and physical capital. Managers are given the responsibility of ensuring that employees and physical resources are efficiently utilized in the production. The success of an organization is based on these principles. InterClean, Inc. and EnviroTech would like to merge with the...
Executive Summary This proposal introduces a new course into the curriculum of nursing education at the university. Its focus is on the specific of the healthcare delivery to patients with autistic spectrum disorder (ASD). Based on the prior analysis of the matter at hand, ASD exhibits an increased incidence rate...
Introduction The historical paradigm of civilizational development clearly shows that the center of any agglomerations and settlements was the state administration, on whose resources many expectations were placed. Even before the end of the Cold War, which divided the world into two poles, most countries lived according to the principles...
Health informatics combines processes, procedures, theories, and concepts from the computer and information sciences, health sciences (e.g., nursing and medical science), and social sciences as a professional specialty and a subject of study (e.g., cognitive and organizational theory) (Bloomrosen & Berner, 2017). Health informatics specialists collect, store, process, and disseminate...
Introduction Contemporaneously, America suffers from two vast epidemics that negatively influence the lives of its citizens. The first one is the Coronavirus pandemic, and the second one, which was growing over the decades, is the obesity epidemic. Obesity is a complicated issue for divergent reasons such as hormonal imbalance, metabolic...
Although all nurses can be viewed as leaders regardless of their role, there are some differences between management and leadership. While the manager is involved in numerous daily tasks and details related to patient care planning and ensuring the staff completes all assignments, the leader is less task-oriented and more...
Introduction Trinity Community hospital has come a long way to become one of the premier health facilities in the south west of the United States. The hospital currently provides services such as internal medicine, pulmonary medicine, gastroenterology, urology, otolaryngology, general surgery, thoracic surgery, gynecology, and neurology. The hospital is committed...
Introduction In their daily practice, NPS communicate, establish relationships, and directly influence the life and well-being of their patients. Given the vast level of responsibility, a professional in nursing must strictly follow the code of conduct and the guidelines of the standard of care. The application of uninformed decisions and...
The current healthcare industry is characterized by rapid, innovative advancements and changes based on the technology-based modern society. In the next several years, the approach to medical management is likely to change and shift to the increased implementation of technology in the patient-centered healthcare system. With this said, the future...
Description Dementia is a word that describes symptoms of impairment in memory, thinking abilities, and communication. The disorder is believed to be mainly caused by Alzheimerâs disease, which results from abnormal changes in the brain promoting a decline in cognitive abilities. Even though the probability of having the disorder progresses...
Pharmaceutical, biomaterial and standard medical device supply chains together have a top priority of delivering medicine as a strategic medical product. In the present health-conscious society, the management of the supply chains has become more complex. There is a growing demand for quality health care products and services, which involve...
Introduction Discussion End-of-life issues are ethical issues that recur in nursing practice. These include health care practitioners revealing the truth, ensuring confidentiality, and withdrawing treatment. All patients have the right to complete and accurate information about their health. This means that physicians and nurses must tell patients the truth about...
Introduction Each hospital patient, as well as any other person, has their particular needs, starting from basic ones, such as nutrition, to socialization. This concept can be referred to as self-care, and it was the area of intense interest in numerous studies. In general, it implies that each person aims...
Introduction According to the centers for disease control and prevention, heart related complications (stroke and heart disease) are the leading cause of death in the U.S. The U.S government spends close to $500 billion annually on programs that address this challenge. Heart diseases are characterized by a growing disparity amongst...
It is apparent that there has been growing debate on the relationship between the aspect of cost and quality in healthcare (Mitton et al., 2006). It is assumed that there exists a relationship between the quality and cost of health (Woolf, 1999). However, research has revealed that there is no...
Introduction Nurses play a crucial role in the health care industry and their contribution to health-delivery systems throughout the world is substantial. Nurses must exercise professionalism in order for their contribution in the medical field to be optimal. This professionalism requires nurses to be well versed in clinical judgment and...
Obesity commonly known as overweight is a characterized by excessive accumulation of fat that might hinder proper health (Campos, 2004).In humans a simple index of mass for height (BMI) is usually used to classify overweight and obesity. This involves dividing an individualâs total weight in kilograms by total height in...
Introduction The Social-Ecological Models can be used as interventions for health disparities. SEM is divided into levels that include individual, interpersonal, organizational, community, and policy levels (Patel, Hargreaves, Liu, Kenerson, Neal, Takizala & Blot, 2012). Individual-level interventions focus on enhancing an individualâs awareness of the importance of colorectal cancer screening...
ACAâs Most Notable Provisions The twenty-five provisions of the Affordable Care Act offer an extensive but not full list of health service benefits for the public; however, two of them have major significance. First, the Affordable Care Act has become one of the most important advances for women’s health in...
Introduction Health care in Canada is represented by a number of health insurance programs and plans that are directed at covering all regions and citizens of the country. Canadian health care plans are monitored and administered by special territorial organizations, which have to respond to the state government. The state...
When a mother holds a baby after birth in skin-to-skin contact, it ignites strong intuitive reactions in both the mother and the child. The mother will experience an increase of maternal hormones and begin to engage, stroke, and smell her baby. The babies’ instincts will also make them start a...
Although America is one of the world’s most developed countries, its health care system has a significant number of deficiencies. It ranks almost in the last place among other high-income countries in many respects. According to Schneider et al. (2017), this is caused by a lack of universal health insurance...
Introduction Companies may opt to merge for various reasons. Among other reasons include the need to reverse poor performance, to gain competitive advantage over others, and to gain enormous market share among other reasons. A proposal was put forward to merge the businesses of Utah Symphony and Utah Opera. The...
When delivering care to patients, nurses must use the current best practice derived from evidence-based research. They need to ascertain the quality of evidence before applying it in clinical practice. This is typically done through the critiquing process â the systematic procedure of appraising a research piece’s limitations and strengths...
Introduction Listed companies should present a true picture of their financial performance to investors. However, some arguments suggest the financial statements developed by these companies oversimplify their financial performance and are not objective. These concerns have been exacerbated by the ongoing COVID-19 pandemic, which has ravaged industries due to restrictions...
Introduction One machine can replace the work of thousand ordinary men, but not a single extraordinary man. Human resource management (HRM) entails acquiring the right talent for the right task and developing their skills for their personal and organizational mutual benefits. In the 21st century, businesses have adopted HRM as...
Introduction Unfortunately, there are inequalities for different groups in modern society in access to services and participation in political, social and cultural life. Some of these groups did not take advantage of the potential of previously implemented social policies and programs, while others cannot be realized due to the historical...
Problem Statement The department of education in New York City is responsible for facilitating equal education among all students but parents still push them to act. Moreover, New York City has not appropriately developed special education systems to address needy studentsâ requirements. Further, those who access education face discrimination from...
Major Facts The Morrison Company has two separate product lines, Retail and Pharmaceutical. It produces four different types of RFID finished tags (smart labels). The competition in the market is intense and growing. The Morrison Company has only one manufacturing unit. Pharmaceutical line produces two types of smart tags and...
Summary Organizational structure refers to the formal task system and reporting relations that control, coordinate, and motivate employees toward achieving particular goals. It focuses on the task and role correlation to realize competitive advantage through quality, efficiency, and customer satisfaction optimization. Strategy implementation refers to translating chosen strategies into organizational...
Introduction It is common knowledge that the leadership style and behavior of the leader should have a specific and vast influence on the performance of the organization, its employees, and project execution. The article Matching the project manager’s leadership style to project type by Muller & Turner (2007) presented an...
Capabilities Analysis The Golden Arrow Bus Serviceâs line of business is providing transport to people within their larger Cape Town Metropolitan Area. Consequently, its key capabilities are identified as the factors perform the value-added activities to develop the companyâs service offerings and support the growth of its market1. Theoretically, a...
Background Child neglect is a social and public health problem that continues to pose serious threats to the wellbeing and health of the victims later in life. According to the Centers for Diseases and Control (2021), at least one out of seven children has undergone either childhood abuse or neglect...
Introduction The concept of work-family conflict could be described as a situation when a person faces difficulties with maintaining a balance between career and family life. These difficulties result from the inability to combine family responsibilities and work duties. For example, in the developed countries, women often have to work...
Business ethics is a form of moral that analyzes various problems inherent in the business environment. In particular, much attention is paid to the struggle between competitors, the social responsibility of the business community, and effective methods of managing companies and organizations. The central values of business ethics are honesty,...
As modern economics grow bigger worldwide, new social aspects of business become more and more significant. The issue of corporate social responsibility was first encountered by transnational corporations, which were hugely influenced by the effects of globalization and had to adhere to international standards. As competition between companies increases and...
Advanced practice nurses (APNs) are those nurses who obtained a master’s degree or advanced training. These healthcare professionals are often able to work in a clinical patient care setting with a high degree of independence and responsibility for the patient care within the healthcare system (NCSBN, n. d.). According to...
The Advancing Role of the Psychiatric Nurse The scope of psychiatric nursing has undergone changes over the recent decades, shifting its focus to psychosocial interventions. Consequently, the roles, responsibilities, and training of nurses have advanced in response to this change. As Hem & Heggen (2003) claim, theoretical principles of psychiatric...
The evolution of technology has led to the discovery of a new drug that is spreading fast among young people. Most of the young people were brought up in the digital evolution era where they could play video games, watch movies and stay on social media platforms for hours. This...
Introduction Stroke remains a leading cause of death across the US for many years, and such a tendency presents the need for intervention in terms of patient education, as it becomes evident that patients with a predisposition for stroke are not well aware of the risks associated with the disease...
Introduction The modern healthcare sector is a complex system depending on multiple factors that should be considered to guarantee the appropriate care delivery to patients. Under these conditions, the correct understanding of the existing practices, theories, and models is vital for specialists. However, the constant development of the sphere preconditions...
Introduction Nowadays, due to advancements in medical science and the awareness of new problems that it creates, mental health and illness are receiving more attention than ever. Old inhumane methods such as forced confinement of those diagnosed with mental disorders are condemned and phased out, and new, rehabilitation-oriented approaches take...
Employee Turnover It should be noted that the strategy employed by Motors and More Inc. is aimed at capturing more customers and enhancing company profits. To do this, the enterprise will have to hire more employees and expand its staff in such areas as HR, marketing and sales, and customer...
Introduction Influential communication is one of the key skills effective leaders should have. In order to lead, they have to effectively communicate their message and encourage people to follow (Harrison & MĂźhlberg, 2014). Ruben and Gigliotti (2016) stress that communication is more than an instrument of leadership but a âprocess...
Brandwatch is a social media monitoring company based in England that provides a vast array of tools and services for social media analysis. The main goal of the company is to provide businesses with a more comprehensive understanding of how their brands are promoted online, which is needed to âhelp...
Introduction The Sweet Bits Company (SBC) has been operating in the environment of the New York market for several years from now. With a focus on quality and the willingness to cater to the needs of the target audience to the greatest extent possible, the entrepreneurship has rather big chances...
The area of job analysis techniques in human resource management focuses on the systematic assessment of various aspects of a job that an employee is expected to accomplish. Studying the area of job analysis is important since it reveals the skills, knowledge, experience, and qualifications that employers require when allocating...
Introduction The human resource department is the center of all the functions in a company. Without the involvement of which, a business cannot conduct its financial and operational processes effectively. Human resource management (HRM) in contemporary society is a procedure that uses the skills, capabilities, and knowledge of workers to...
Organizational behavior is a scientific discipline about the causes and factors of people’s behavior in an organization; a field of scientific research that uses the theory, methods and principles of various disciplines to study individual perceptions, values, and behaviors when working in groups and in an entire organization. The study...
Target Market Strategy Getting a new product into the market can be a challenging task; and one has to have excellent product knowledge, creativity, imagination, determination and patience. Besides, the marketer must have the market information and this depends on the product type. He must also have psychographic information such...
Company owners and managers have currently discovered that the information gained by reviewing business reports is highly beneficial. Many different facets and everyday business activities are continuously evolving, such as warehouse organizational adjustments, marketing efficiency indicators, revenue patterns and volume, and inventory management improvements, among others. These minor changes in...
Introduction Allied Cooperative Insurance Group (ACIG) is a joint-stock insurance public company, registered with Saudi Stock Exchange âTadawulâ as of the year 2007. It primarily offers financial services, it is situated in Riyadh, Saudi Arabia, and it is part of the Brokerages business and Insurance activities which links the potential...
The concept of work-family conflict could be described as a situation when a person faces difficulties with maintaining a balance between career and family life. These difficulties result from the inability to combine family responsibilities and work duties. For example, in the developed countries, women often have to work and...
Introduction English is a widely used language globally and the highly preferred language in science since it is a broad and concentrated discipline. Moreover, using English has enabled ease in communication and cooperation among professionals of varied disciplines from all parts of the world. In China, there is a direct...
Abstract In the context of the transformation of the international system, foreign policy tasks, and national interests, formulated and implemented by the leadership of the United States and China, come into fundamental contradiction. The challenge put forward by Washington to preserve American global leadership collides with Beijing’s aspirations to stimulate...
The Cold War took place after World War II and it was marked by geopolitical tension between the United States and the Soviet Union. The United States received support from its allies including the Western Bloc and Eastern Bloc. This war had limited recourse to weapons because it was waged...
Everything is relative â this age-old concept can be applied to many situations, which include differentiating between ârightâ or âwrongâ. Each person tends to remain convinced that there is only one solution to this dilemma. In fact, such reasoning often becomes the root of heated debates and even conflicts, especially...
The article under review is entitled âPsychological Testing in Personnel Selection, Part III: The Resurgence of Personality Testing,â by Scroggins et al. (2009). The document was published in the first issue of Public Personnel Management Journal, volume 38, in the spring of 2009 (Scroggins et al., 2009). The authors aimed...
Introduction Productive behavior modification is significant as part of psychological change management. In order to reorganize the mindset of employees effectively as change management strategy, it is important to inspire a purpose driven mindset, reinforce systems, and incorporate necessary skills that can sustain the change. In addition, consistency in role...
National economies tend to have different management systems and tactics, but there is a commonality of critical metrics that are important to absolutely every government. One such metric is the gross domestic product (GDP), often referred to as a measure of a country’s economic health (Fernando, 2021). In terms of...
The Balanced Scorecard An integrated perspective is a today regarded as the standard approach for measuring performance, especially since the introduction and wide usage of the Balanced Scorecard. Kaplan and Norton (1992) stated that the integrated approach emphasizes the need to use measurements that are process-oriented while cutting across functional...
Introduction Panera Bread Company originates from the organization that started operating under the name Au Bon Pain in 1976. It was a demonstration bakery owned by Pavailler. In two years the organization was bought by Louis Kane, who opened 13 stores in Boston. Unfortunately, the business was not very successful...
Education of nursesâ intervention is considered most appropriate to prevent falls in hospitals. Studies indicate that falls are associated with a lack of education among the nurses who take care of the patients (Alert, 2018). This paper examines the objectives for the proposed intervention to provide education of the nurses...
Introduction Fossil fuels (natural gas, coal, and oil) are the leading causes of climate change. The fuels used for electricity generation, powering cars, and heating dwellings generate undesirable greenhouse gas emissions. In general, the cost to taxpayers or individuals is directly affected but not considered in choices made by manufacturers...
Social control and self-control theories are two individualistic theories that explain why deviant behavior occurs and why people begin to use drugs. The main similarity between these theories is that they are based on commitment. The more committed a person is to something or someone, the less likely they will...
Introduction Nintendo is one of the most famous and large-scale companies in the software & tech services industry, or rather in the field of video games since many children and adults in the United States and the world love its games. The company is the creator of games with famous...
The Vietnam War became one of the pivotal moments of American history. It became an epitome of painful failure, a pointless effort, which led only to death, destruction, and division of the American people. On February 7, 1965, Viet Cong attacked a U.S. military base in Pleiku, and President Lyndon...
The CDC classifies schizophrenia as a mental health condition that normally emerges in early childhood and late adolescence that impacts thinking, speech, and emotional behavior. The manifestation of the symptoms may be sudden or gradual, making it a lifelong condition with diverse symptoms. Henceforth schizophrenia affects people in different ways...